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You look where you want to go -- same with driving a car or bike. If you look elsewhere too long you'll run into something/someone.

What is really noticeable is some people look at the floor in front of them. These stand out in an oncoming crowd because they never flow around obstacles in their path, they walk towards them and turn 0-4 m before collision.

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This. There is a term for failing to look where you want to go, the result of which is going where you are looking: target fixation. It's a frequent cause of motorcycle crashes, and I see it quite a bit at the track. A rider gets scared, and starts to look at something off track - the grass, a rock, etc. Panic sets in, they are unable to avert their gaze and are drawn, as if by magnetism, into the very thing they would most like to avoid.

Another variation of "look where you want to go" is "look through the crash". If a couple of people get tangled up in front of you, don't watch the crash! You'll likely join it. Look through the crash, to where you want to go.

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