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I did see an impossible meatloaf in a grocery store, and it looks like their website is showing ground beef. So it looks like they are slowly branching out into other products.

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Impossible is not currently available directly to consumers. They do not make a meatloaf - it is possible the grocery store bought the raw product and is selling their own meatloaf.

That, or they saw the "Beyond Burger" being used in a similar manner.

Beyond seems to be moving into that space, and Impossible is giving them the moment. Whether (or if) Impossible can recapture that market segment remains to be seen.

> it is possible the grocery store bought the raw product and is selling their own meatloaf.

Possible but seems pretty unlikely. Also, I don't think they'd be allowed to use Impossible's trademark in that case.

I feel like the GP must be misremembering.

https://www.facebook.com/molliestonesmarkets/photos/a.764954... I've also heard that Impossible sells the burger meat to restaurants unshaped, so my guess is that they are just using that to make meatloaf.

Edit: the meatloaf was served by the deli premade, it wasn't sold individually packaged.

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