The 1.0 version was not very good, at least to this meat-lover. I tried it at White Castle several months ago and I'd never order another one. Here's hoping the 2.0 version is good enough to move me further in the vegetarian direction.
I don't eat any kind of meat. I've eaten the Impossible on a few places, and while I find it great in most, I went to this vegan restaurant in Florida and asked for it and almost couldn't deal with. It just tasted like real meat I almost threw it away a few times before deciding to give it a chance (and mostly just because it was expensive).