I feel like Facebook is getting more and more desperate.

There have been times I've loved it, but in the last year or two I've dialled back my usage to almost nothing. Now I get regular emails / (and when I log in a whole load of) red dot notifications - both things that used to be alerts about just _ME_ - that say things like "[friend name] just posted".

With an undeletable app, I wonder how far away we are from someone embedding Facebook notifications in the OS?