Not at all a surprise.

The first time my dad used the Internet to look at used car ads on Craigslist, I found him trying to fight off a cascading series of popups (this was in the mid-2000s) that launched when he clicked the "You are our 1 millionth customer" ads.

Older people who are new to the Internet may simply think it's regulated like TV and Radio commercials are. Couple that with how easy it is to target these demographics using an FB/Twitter advertiser account, and how they make up big chunks of the voting bloc, and you have a recipe for disaster.