I think rudimentary is a good descriptor in this instance.
It can mean "being in the earliest stages of development" or "basic; minimal"
It can mean "being in the earliest stages of development" or "basic; minimal"
I sympathize with trying to motivate people to ship sooner and faster, but he's painting his examples as if they weren't world-beating hits, which only took time to go from solidly profitable to gargantuanly profitable.