The closeup is beautiful, but the overall design looks like a three-year-old with a glitter pen drew all over the table. Most of the lines aren't even sewn into the cloth.

Perhaps the next iteration could borrow design elements from actual embroidery (leaves, flowers, etc.) and cleverly embed the circuit inside them. Or they could go in the opposite direction, straighten out the lines, and make an embroidery inspired by printed circuit boards. Either way, I hope they don't stop here but keep making better versions. This could be turned into something that people actually want to hang on their walls.