I feel like apple has definitely matured a bit on the biz side that they’re effectively making drastic culture change within a few quarters of sales pace slowdowns, considering the years where they let rot fester the last time the company was in trouble. Maybe they’ve learned lessons from the past or from Microsoft’s journey but in either case, it’s promising that they seem to understand what some of the big deals are when committing to services business line.

I also think apple has one of the most compelling digital movie purchase systems so it’ll be interesting to see if this follows the iTunes music biz model where they expand to more platforms and take over a lot of the revenue. The system is way more stable at higher quality than competitors like vudu, and they’re trying to do the right thing by avoiding this push to charge more than $20 per movie. Also backdating purchases to upgrade 1080p movies to 4K was a very slick move.