At scale you need to move out of the cloud. Once you hit a certain point there is no economic gain.
When purchasing RI I saw 800K a month.
I don't understand. Can you please clarify?
They do not stream out of AWS (because AWS bandwidth is too expensive for that application).
1.) They need to know which pipes (to which carriers) are used at what percentage
2.) Be able to upgrade those pipes as they please
3.) Be able to cache content locally with those carriers/ISPs
All of those 3 points are not really possible with AWS.