2: Pick a few colors you like, and a few in your industry.
3: Pick a few fonts you like, and a few in your industry.
4: Find icons/shapes related to your business (google images: "[business type] icon" as a start, then branch from there based on what you find).
5: Mash it all together as many different ways a possible.
6: See what you like/dislike. Repeat as needed.
That's it, that's the secret. Get stuff you like and stuff that works and mash it together to see what happens. Then take your mash-ups and keep mashing and playing until you find something that fits. You don't have to love it, just get something that works. A lot of folks don't like their branding initially.
What designers won't tell you is that the process is sometimes just brute-forcing creativity and that's totally okay. You can't always feel inspired or have that "one perfect idea" and you've still gotta get stuff done.