The greatest offenders were phone apps and roku TV. Also roku tv scans your HDMI data stream (if you connect your laptop to the Roku TV) which is purely evil!
Also worth to note that to have pi-hole to recognize and block over 50% of the requests, constant gravity updates are required (i have over 3.5M unique domains in block-list)
Also get VPN for your phone. All traffic on my iPhone goes though pi-hole (check OpenVPN and DNS Override iPhone apps in store)