Hacker News Reader

I would consider the audience not being engineers who use tools/services like github everyday. At the end of the day, github wasn't some huge public company with high market cap, and were recently bought by microsoft.

I did take the article seriously. It was quite informative and entertaining. Very nice writing style.

Up and coming doesn't mean small. It certainly saw significant growth from 2015-18. I don't think it's too egregious to write that, even if I wouldn't do it myself.