What basis do you use to get the discount rate of a SaaS company? This seems fairly arbitrary and is a key part to valuing a company
What basis do you use to get the discount rate of a SaaS company? This seems fairly arbitrary and is a key part to valuing a company
this is one of the things you learn in an MBA program. you'd generally use multiple methods to triangulate a rational estimate. for example, you'd look at industry comparables and estimate a beta to plug into CAPM (as sibling commenter touches on). you can also do full financial projections (5-7 years out) based on expected performance, do DCF, and monte carlo that to back out a discount rate. you can also do a comparative ratio analysis (https://www.investopedia.com/terms/r/ratioanalysis.asp) on profitability, cash flow, asset efficiency, turnover, and the like.
from my (limited) experience, startup valuations seem to be most sensitive to growth rate and the discount rate, so modelers spend a lot of time estimating these factors.
i forgot to mention that you can also employ an option pricing model, like black-scholes or the binomial model (in simpler cases), in cases with multiple classes of equities, wherein you can back out a valuation (and subsequently, a discount rate) based what the various VCs involved are expecting.
The discount rate is fairly arbitrary. You can use something like the CAPM to get to your cost of equity, but it's more designed for slower growth companies. I prefer to think of the gambler analogy where you're trying to figure out the percent chance of getting paid back. Of course, it's SO HARD to figure out the probability of a startup continuing on its current path given the many variables. This is where the "artists" of the world can capture a lot of value.