Is it improving though? It used to be better, had more quality content, easier to navigate, user ratings, reviews etc.
I feel it is one of those cases where to get the real meaning behind the corporate PR message you have to invert it. Then it would be something like: "We change pricing from time to time as we continue investing in subpar entertainment and worsening the overall Netflix experience."
I had canceled it a few years back as I ended up spending more time looking for something to watch than actually watching anything. To be fair their original shows were not too bad. I enjoyed Stranger Things, House of Cards and a few others. But it just wasn't worth the price overall.