Can’t speak for others, but we would have no chance distributing our content digitally on Twitter or Hacker News. Or even RSS and mailing lists. We strive to find other ways, but sharing on Facebook and paying for eyeballs seems to be the only realistic option at the moment.
Why's there no chance? Aren't there any strategies out there that can be tried out?
I guess it’s mostly a question of social networks working too well for people to care about other channels.