I disagree (and so does Hodinkee). I think it's understated and beautiful, and half a dozen of my other watches (some pretty expensive) have been collecting dust.

But even if I were to agree, it also happens to be the best looking "smart" watch on the market by quite a wide margin, by far not the ugliest looking watch overall, and the only one that doesn't scream "I'm a computer" at you.

You don't have to run faster than the bear, you only have to run faster than the next slowest guy.