I mentioned it to the employee who was manning that table, and she told me the demo watches had some pre-programmed data for demo purposes.
I was puzzled by this since heart rate monitoring is a key feature users care about. It occurred to me that heart rate data of everyone who has tried on the watch might count as the kind of medical information you shouldn’t publish on demo watches.
Imagine ridiculous stories like “CEO of X’s heart rate was 130bpm when he tried on the new Apple Watch, says journalist who tried it on right after.”