What kind of inappropriate content? The canonical example, I think, is for someone to tag you in a photo where you are doing something against the rules or otherwise inappropriate. It doesn't even have to be illegal; I've read a number of stories (and heard some personally) of elementary and high school teachers getting in trouble for simply being in a photograph where alcohol was also present. Even if they're over 21 and so is everyone else in the photo. I think it's horrifying that school principals and school districts are able to have that kind of policy, but some of them do.
If you read the original article [1], it provides more details on why someone would to this.
[1] http://www.zephoria.org/thoughts/archives/2010/11/08/risk-re...