Honestly i don't know what you are talking about. There are many products that launch on hacker news.
[1] https://news.ycombinator.com/item?id=12073675
So what is prohibited is to share the direct link?
What's not allowed are asking friends or teammates to upvote and/or post booster comments in the thread. Those are forms of gaming the system which the community here is not ok with.
People should upvote or comment on things that they personally ran across and found intellectually interesting, not because they or a friend have something to promote.