Word-inflation is real.
Here at Purdue, a new building on campus is called the Innovation Design Center[0], which I find insultingly presumptuous.
Next thing you know Panda Express will call itself gourmet dining. Oh wait, they already do[1].
What I find interesting is the company uses that word in graphics but I never see it on official, indexed text on their site. It's like they're trying to fly under the radar with subliminally audacious advertising by minimizing the paper-trail.
But maybe that's overly paranoid, because it looks like they also have an Innovation Kitchen[2].
Is there a term for words that only really make sense retrospectively or maybe should be prefixed by "trying to" in the present tense?
Someone ~trying to be~ an innovator/ entrepreneur.
[0] https://www.purdue.edu/bidc/ [1] https://en.wikipedia.org/wiki/Panda_Express#/media/File:Pand... [2] https://www.pandaexpress.com/innovationkitchen