Anyone who looks at that thing and thinks it's not going to be a hit is not a money man. To quote the sopranos - I know a hit when I see it.

That motorbike would sell like hot cakes because it's extremely cool. People who ride motorbikes care about coolness. And a one wheeled motorbike is the epitome.

But frankly, I'd be scared to ride something like that which is balanced by electronics.