Buzzfeed has both a click-baity division and Buzzfeed News, which has been breaking important investigative stories for the past several years.
Right now, corporate tech values the click bait, not actual news organizations that fact check themselves and do actual investigation.
No snark intended but the bar is honestly pretty low these days.
You must be mixing Buzzfeed and Buzzfeed News. The former is low tier content that funds the actual investigative journalism in the latter.
I was actually referring to the journalism bar but Buzzfeed News doesn’t do anything to refute my point, as far as I can tell.
BuzzFeed News (Emily Dugan) have scooped some important stories about the justice system in the UK recently. That's the clearest example of great journalism from BuzzFeed News.
Buzzfeed News certainly is, yes.
They've been doing some of the best political reporting in the industry for the past several years