that's a load of bull crap. Being "Pulitzer nominated" does not make you good. As someone pointed out in the same thread, Dar Speigel journalist faked everything and got a ton of awards for his reporting. Do you think he works for next, would mention that he is fake news and not the awards - i bet it would be the opposite.
One of Buzzfeed biggest blunders about the Muller Investigation made every news source that cited it look like "fake news" this month. All done for sensationalizing and made the article more clickbaity.
Let’s try a few examples to see how understandable it is: “Cracked News”, “Walmart Luxury”, “College Humor University”.
Trump University.
Sample size of only 1 here, but the effect of a 2nd word added to increase legitimacy seems to have a negligible effect on the preceding word. If anything, the compound name seems to have less legitimacy. (This is probably a data outlier.)
I have a different evaluation of BuzzFeed's output, though I only become aware of the worst things that get some outrage. There is an undercurrent of identity politics. One shouldn't criticize and vilify entire groups on the basis of indelible characteristics. One shouldn't forward a narrative of certain groups, defined by indelible characteristics, inherently having bad behaviors. BuzzFeed has done this.