I very much agree. We recently did a dive into this business model to see if it solves a problem people would genuinely pay for. https://medium.com/lean-canvas-takedown/why-ar-fails-blippar...

Short answer: no it doesn't.

it's an immature field. Light-field technology is a fairly recent invention, so the first players are really only for early adopters and enthusiasts. Expect increasing innovation and miniaturisation over the next couple decades.