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If Apple truly cares about the user experience they would have kept the wireless routers in their portfolio. A great opportunity missed to have a product that is more user friendly than the competition.

I'd argue the wholesome user experience will prove be more important for Apple in the long run than having a big profit margin on every product.

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The “user experience” for most users trying to use a third party router instead of the one bundled with their internet service where support comes from their ISP would be worse.

Sure, they could have been the ones launching the Unifi line of routers and switches, instead of Ubiquiti, but that would mean caring about and supporting non-mac equipment and computers in the offices.

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