Competition must be fierce... at the level they want to pay.
Since it's a public school you can find out how much each one makes - https://www.newsobserver.com/news/databases/public-salaries/
Meanwhile, the random dude sitting next to me is making more than every single person that works at Asheville.
$95k at age 32-35 honestly doesn't seem like a lot if your savings at that age doesn't even hit 5 figures.