"Some worry that ads create a misalignment of interests between us and people who use our services. I’m often asked if we have an incentive to increase engagement on Facebook because that creates more advertising real estate, even if it’s not in people’s best interests.
We’re very focused on helping people share and connect more, because the purpose of our service is to help people stay in touch with family, friends and communities. But from a business perspective, it’s important that their time is well spent, or they won’t use our services as much over the long term. Clickbait and other junk may drive engagement in the near term, but it would be foolish for us to show this intentionally, because it’s not what people want."
So are you NOT showing that? Seems like FB has the outrage non-story click baits to drive the short term engagement with the "it's the ONLY place where my friends and family communicate" for long term.
EDIT: He says the automated removal can't catch everything. in the following paragraph.
Great, then remove the newsfeed until it can be AI cleaned to NON society destroying levels. Will definitely remove that short term engagement Zuck says he doesn't care about.