The thing is that Linus has been pretty visionary about when it comes to the state of the internet and creators and when YouTube first started shafting creators he began to look for an alternative way to monetise his content. That's why he weathered the whole BS-carousel around advertising on YouTube pretty well.

He's built a brand based on sponsorships inside the tech industry, a brand where they take care to only lend their name to brands and products that are worth it. I would wager they put a lot of work into selecting what paid product features to do or not. There still is a bit of a difference between sponsored spots in their videos and general upset about the internet advertising industry, however.

I will always gave him a lot of credit for that. It's not possible for all creators to do the same, but the ones that can should follow his example for everyone's benefit.