The fight against old Microsoft is a win-win success story (for now, I'm keeping an eye on all big players and so should everyone else.)
Microsoft is nicer and I think more profitable than ever. They don't call our code or favourite OS cancer anymore but actively support us. My understanding is even a lot of MS employees prefer the new Microsoft.
If we can manage to do the same with Facebook then feel free to come up with a similar stupid name for them. Because right now I think they deserve it as much as old M$ did.