On a side note, I'd like to lament the dystopia of reading articles online, where every 4 paragraphs your attention is hijacked by a video ad. Fuck that. Fuck futurism.com.
Discussed on HN: https://news.ycombinator.com/item?id=18920079
Don't believe me, though. Talk to ad execs (spending money on this) or ad ops (using the money on this) and see what they think.
In fact, since you won't have the GDPR hassles if you go untargeted, you should consider following this thesis to its logical untargeted exchange conclusion because with CCPA and GDPR you could push the targeted guys out of business and that's a many billion dollar market. If you're convinced of your thesis, then you're on the cusp of mega money.
Good luck.