Things like Kodi boxes and steaming piracy sites have really changed the landscape. I find that many pirates today are not technical, might not know what bittorrent is, and find the whole experience to be roughly like any streaming service.
It's arguably a better experience if you don't need to be aware of which platform each piece of content is streaming on. And I'd rather see IMDB ratings then the rather meaningless "this is a 92% match for you."