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That's funny, because the URL slug (why-are-most-endurance-athletes-rich) for the article literally is that headline. I think the authors probably intentionally chose that headline because it's more clickbaity. Given the less clickbaity title is in the URL, mods, how about updating the headline to "Why Are Most Endurance Athletes Rich"?

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Authors generally don't choose the final headline for online articles. It's the editor who does that. Sites can show multiple headlines for the same article and settle for the one that gets most clicks. The url of the article can sometimes reveal the original headline authors gave.

It's basic modern media literacy to ignore the headline of the article.

Maybe the title should be: "Why is there a positive correlation between endurance sports and wealth?"

Cause, you know, correlation and causation and all that.

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