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Outright restricting would seem unlikely given the anti-trust scene they are having to put up against. But, I can totally imagine them introducing an extra step under the garb of "protecting" users like a dialog, a popup coupled with a red banner on the URL is enough to discourage significant number of people from visiting the target website.

You don't have to outright restrict. Just adding a little bit of friction will keep 90% of users away and will completely destroy adoption for any independent business.

I really think it's time to drop Chrome and to campaign for others to drop Chrome. I'm sticking with either Safari (on my Mac) or Firefox.

Introducing “trusted content providers”. Default opt in, opt out only if you acknowledge you’ll be exposed to phishing (red scary screen).

Anyone remember "AOL keywords"? You would pay AOL to make your content discoverable. And some keywords were reserved only for AOL use.