But the consumer space is our sweet spot. I can genuinely talk about why I care about building a $6 / month blogging platform for consumers -- I wouldn't have that same passion building something I don't have much personal interest in (even if there was more money involved).
From a business perspective, this space is very under-served, as far as platforms that writers can rely on still being here in 10 years. And we have plenty of avenues to business customers, from support [0], to more API access, to larger community hosting [1]. Mostly, I personally want everyday people to have a service they can depend on, where they aren't being mined for data, they get their digital freedom back, etc. That's not something many others can say or even have interest in.