What's the Difference Between Artisan Bread and Regular Bread
fasteasybread.com
fasteasybread.com
Most non artisanal bake choices are about speed and consistency.
So I think at the core this article has the moment: it's an undefined virtue signalling marketspeak term. You need to get specific information on how the bread is made and what's in it and even then treat it with a grain (sorry) of salt.
I buy bread from a favourite baker. I don't much care what they are doing since it tastes nice