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Assuming you do charge a cover for men, this is a really good way to get sued. See Angelucci v. Century Supper Club, 158 P.3d 718 (CA 2007) and http://en.wikipedia.org/wiki/Ladies_night#California

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"Ladies' nights in Illinois have been upheld under the anti-discrimination provision of the Dram Shop Act.[11] The court determined that the discount was intended to encourage women to attend the bar in greater numbers, rather than to discourage attendance by males."

Illinois gets it. California doesn't. Way to be the state with the stick up your butt again, CA.

> The court determined that the discount was intended to encourage women to attend the bar in greater numbers, rather than to discourage attendance by males.

Regardless of whether it should be legal or not, "positive discrimination" is still discrimination.

Price discrimination is a very important part of marketing. It's everywhere, necessary, and not evil.

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