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> every CEO's ultimate vision was to increase shareholder value

That is like saying every organism's ultimate vision is to flood the world with offspring carrying its own genes. It is true in some sense... But it is also good that it fades into the background in the day-to-day because the things you (supposedly) do to get there have much better consequences than just trying to go directly for the goal.

> Does the vision of company really come from one person's declarations?

I will say in a way yes it does. If the CEO has to sign off on funding for projects you basically have to align your projects to something they appreciate because otherwise headcount and other resources will go to other organizations.

I'd say vision is less about having a mandate to maximize shareholder value, and more about how to do it.