We have an article in the New York Times. Some dude on Twitter reacts to it. You link to the dude on Twitter instead of the Times.
Why?
Even worse, you did not even link to the dude on Twitter. You link to some unrelated "thread unrolling" service, carefully making sure nobody who did any of the work gets any of the traffic.
Have they treated you unfairly in the past to deserve this as punishment? I don't get it.
That aside: McKinsey may be a horrible company, but they didn't make opioids. Shouldn't we be focusing on the opiod makers here? I'm saying this as a European who has no skin in the game.