Is (Google) search still relevant?

How important is the classical search in your daily life and/or for your product?

Most of the tools and services that I have used over the past years were not found via classical search at all – and I barely use it to discover something new. For regular users, it's more of a bookmark hack – you already know what you want and search is two extra clicks between A-B.

Nonetheless, it is still a huge market driven by advertising. And seems so F lame – that it is still the beginning of many customer journeys. (user searches blablabla, clicks on blablabla)

Why? Is it still important for you and the people around you?