The concept of a mobile web browser or a touch screen phone wasn't new -- everyone had already done that. Apple just did it better. Multi-touch is most unique feature of the original iPhone, but that was hardly a risky move.
The concept of a mobile web browser or a touch screen phone wasn't new -- everyone had already done that. Apple just did it better. Multi-touch is most unique feature of the original iPhone, but that was hardly a risky move.
I guess entering a new market with a higher priced product and many established competitors doesn't count as risky if the product is really good? That's hardly a failing.
I guess when man first used fire to cook, you might argue that eating something warm wasn't a new concept. After all, some animals had eaten fresh kill or each others droppings before they cooled off.
The idea of Apple having retail stores wasn't a new concept. Risk there?
http://www.pcworld.com/article/115507/gateway_to_close_all_r...
Apple was very careful entering the new phone market -- they heavily leveraged their existing iPod market and technology.
However, if you go back far enough Apple was one of the pioneers of touch screen portable computers with the Newton. Apple invented the term PDA. In terms of invention, that was something very different. They got a long of things wrong with that device that was corrected by competitors doing it much simpler.
I'm not saying that Apple doesn't take risks -- your other post was filled with good examples. It's just that their most successful products tend to be low-risk slow-burn affairs.