I was in the Seattle Childrens ER this morning (unrelated issue with my son, hes fine) and chatted with a pediatrician about the outbreak. He said the ER has been inundated with parents bringing (unvaccinated) kids with related symptoms to rule out measles, and STILL refusing to vaccinate at that point. At a certain point public health needs to take priority. Vaccines need to be treated like any other basic norm around health/hygiene that we have societal and legal expectations around.