Or what about people actively lying?
But yes, all these studies whose the authors authoritatively make claims but these are are based on people answering questions regarding themselves (how often do you cheat on your partner?) - I never believe these numbers.
I wonder how much shrinkage (wasted questionnaires) they have to account for? Pun semi-intended.
Edit: to clarify, there are many other questions that will seemingly be somewhat related or unrelated that will infer later on in the test if you were lying. People who aren't familiar with the tests won't notice it in an honest testing.