Making ideas work by Wistia.com founder

savagethoughts.com

20 points·noahkagan··4 comments

> This past summer, 1460 days after starting Wistia we crossed 350 customers.

This is interesting for me. I am somehow a little competing with with Wistia's service. It makes me re-thing my target market. 350 x $100 avarage subscription is like $35k/month. Minus cost of hosting and streaming all these videos - cost of tons of ads i see for wistia on youtube. Are these guys makin any money with their product?

There's only way I know how to build a company. One customer at a time. Do it for long enough and you'll be fine.

Btw, checked out your startup. Looks cool. We talk to people sometimes who'd be a good fit for you. We should probably chat!

"One customer at a time" is a good advice, however at some point you need to consider things like new customer acquisition price and operational costs vs your sales.

Otherwise I can build paid YouTube clone and spend millions on adwords to get few paid customers. So what?

Thanks for checking videolla.com btw! You can contact me at vlad (a) videolla.com re my service.

Great points. If you can figure out how to close one customer, determine what they're worth, and how much they cost, it becomes much easier to understand how to get the next customer.

Repeat this process over and over and you'll understand how to value a channel, which helps to approximate the value of the next channel and so on.

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