Amazon is pressing shoppers to buy AmazonBasics batteries instead of Energizer

I'd happily try Amazon batteries over Duracell alkaline batteries, since my experience with Duracell is that they frequently start leaking (while still on my shelf, unused) long before their "10 year" expiration dates. (Energizer too, but less frequently.) Certainly not worth a premium price for the brand name, in my experience.

Also, I just tried searching for "Duracell AA" on Amazon, and there were no references to any Amazon products on the first page of search results. (I even tried again after explicitly searching for "AmazonBasics batteries", and still no Amazon products on the first page of "Duracell AA" results).

"Amazon unapologetically suggests to save money and buy AmazonBasics instead."

Why would they need to apologize? this tweet comes across as a criticism but i honestly cant imagine how anyone could see something wrong with this.