That is a smug remark that misses the point. Dropbox is a service aimed at everyone and their grandma . Zencoder is a niche technology aimed at people transcoding videos. There is a whole community of us at videohelp and similar sites and we have been doing this for quite a while. We gripe moan and bitch , but we get ffmpeg , mencoder and others to work long enough to get the job done --- for the magical price of $0.0. We have several hundred manhours worth of scripts and hacks invested already. Hence my question , what do you do better than ffmpeg -- 'cause I would be willing to pay for that extra smooth encoding, streaming . This is a technical question. You should not have replied as you do not appear to know your head from your ass.