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Interesting "Boutiques.com charges merchants to include products on this website in most cases." in the footer of the text. Adwords 2.0? Google could roll this out into other leading verticals and run with CPA too. Great to see this innovation from Google.

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Basically, Google is creating an advertising tier. Those who can pay get to be displayed in Boutiques.com, those who cannot end up on Google Products, eBay, or any of a thousand other venues. Google is in effect, creating a specialty sub-section of Amazon. Keep in mind that Amazon has restricted the entry of new resellers for clothing. Sounds like the market is getting a bit crowded.

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