Do people who use reddit consider themselves part of a social network?
Reddit should be easy to target with ads, sub-reddit are can be highly targeted. Take /r/beekeeping, it would be easy to sell beekeeping equipment via ads on that sub-reddit, but I have yet to see a single ad.
Or how about /r/battlestations pretty easy target for PC components, desks, chairs or posters, but no. You get an ad for BMW and freelance coder jobs... WHY?
No one want to buy ad space, everything is via agencies that does not give a shit. Tracking down relevant sites or in this case sub-reddits sounds like work, so instead let's just pump everything through "The Algorithm".