I agree with most of the comments made so far, that this article is terribly written and generally uninformative. Nevertheless, I believe that the author in primarily trying to convey that "genes" themselves are far less important that science used to think they were. Although this isn't huge news to geneticists, it may be to some.

However, if this is the intended message of this article, much of his writing is, at best, slightly off topic. Even though the protein coding regions of the genome are far less important than we first believed, that does not mean that genetic heritability is necessarily unimportant. I would have loved to see a discussion about the heritability caused by non-protein regions of the genome. Maybe another time...