If you are doing a self-owned grid tie installation and have limited space, premium panels CAN make a big difference in your cumulative kWh produced per month.
Let's say you have room to mount sixteen, 2.0x1.0 meter size (72-cell) panels.
320W (cheap panels) x 16 = 5120W STC rating
370W (more expensive panels) x 16 = 5920W STC rating.
In the above i'm comparing cheap polycrystalline panels from a not-very-big Chinese maker to a well known manufacturer using high quality 156mm monocrystalline cells from a reputable cell manufacturer.
Edit: Others in the same thread have pointed out there can be aesthetic considerations as well, a cheap panel will look like this:
http://energyinformative.org/wp-content/uploads/2013/06/sola...
A panel built from 72 x 156mm mono, black cells will look more like:
http://www.cirelectric.com/content/images/TouSilevoPanel.jpg
This can be a big monthly and yearly kWh-fed-back-into-grid difference.
Now, "super premium" panels will be a lot more expensive, like Sunpower, which might have a STC W per sq meter rating even higher (390W in the same space), but you'd be paying literally double per panel.