Interesting then, that they chose to do this instead of giving monetary and technical support to the already established opendns.org
Kind of like they started Knol to compete directly with Wikipedia.
Despite what the name may suggest, OpenDNS has always been a for-profit company, and they used to serve ads in the same way ISPs have been criticized for. Offering an alternative to OpenDNS was a good choice.
Ah yes, you're right. It definitely seemed like they attempted to portray themselves as some kind of non-profit if memory serves.
There's so much latency already with the chromecast. how much difference does a few tens of milliseconds make?
Not on a Chromecast. And not with every DNS. And no time difference is shown in the blogpost.